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  • Pro Facebook Tip: Delete posted GIFs in the comment section of your ads

    updated 3 years ago 0 Member · 1 Post
  • Charles

    Member
    December 4, 2019 at 4:19 am

    I always wondered if loading GIFs in the comment section under the ad would affect the performance of ads on mobile. Our main target audience is on mobile, so the only way to figuring out, was A/B testing with focus on CTR. We compared ads with the exact same set up, but we kept deleting posted GIFs in the comment section under one Ad. Here are the results: Normal Ad: CTR 2,43% Ad with deleted GIFs: CTR 3,11% Time period: 2 weeks Please keep in mind, that this was only tested with App-Install campiagns. – by /hq/dailyhype – –

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