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  • Ranking tremendously well for everything, apart from 3 main key terms the client actually cares about…

  • Jacob

    Member
    September 12, 2019 at 6:02 am

    To cut a long story short, I have a client who ranks tremendously well for a number of keywords, both short and longtail with a mixture of low and high search volumes. However, the client only cares about three broad keywords which are very competitive and have the highest search volume. For these three keywords, we currently rank page 2 & 3, and they fluctuate like crazy. It’s all the same players fighting for the other keywords too, so it strikes me as odd that we rank above all of our competition for almost everything, apart from these three keywords. I guess I’m looking for ideas that I haven’t already tried, anything will help. I’m coming to the conclusion we are over-optimising and simply need to focus on backlinks. Also wondering if we are being penalised in some respect for these pages/keywords. The client in question is in the insurance sector. – by hq overview karlchev11 – –

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