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Activity Forums Internet Marketing Real Estate Investing Marketing Strategy: Facebook Advertisements, PLEASE GIVE ME FEEDBACK

  • Real Estate Investing Marketing Strategy: Facebook Advertisements, PLEASE GIVE ME FEEDBACK

    updated 3 weeks, 4 days ago 0 Member · 1 Post
  • David

    Member
    October 25, 2019 at 9:33 pm

    Okay, so I’m going to run the advertising for my real estate investing group. So basically here is what I’m going to START doing. I’d love some insight… Overview: We’re going to run 4 Facebook Campaigns, we have about 15 different advertisements, 4 landing pages, a chatbot, & a website. ​ Facebook campaign #1: Objective – Traffic Budget – $10 a day AD Set #1: We Buy Houses In Any Condition, Avoid Real Estate Fees, Free Cash Offer Quote, Sell Your Home On Your Timeline, No Repairs Needed, No Closing Cost AD Set #2: Join Our Investment List, Recieve Investment Property Alerts, Find Rentals To Buy In Spokane, Flip A Home, Join Our Wholesaling List (as I’m writing this, I think I need a different campaign w/ better targeting) AD Set #3: Tips To Avoid Foreclosure, Sell Your Home To An Investor, Sell Your Home Stress-Free, I’ll send you images if you’d like. We paid someone on Fiverr to design the images. Using dynamic creative with 5 different headlines & 5 different ad copy. ​ We targeted Interest – For Sale By Owner Interest – Property Finder Interest – Zillow Potential Reach: 98,000 people ​ Facebook campaign #2: Objective – engagement Budget – $10 a day AD Set #1: AD Set #1: We Buy Houses In Any Condition, Avoid Real Estate Fees, Free Cash Offer Quote, Sell Your Home On Your Timeline, No Repairs Needed, No Closing Cost AD Set #2: Join Our Investment List, Recieve Investment Property Alerts, Find Rentals To Buy In Spokane, Flip A Home, Join Our Wholesaling List (as I’m writing this, I think I need a different campaign w/ better targeting) AD Set #3: Tips To Avoid Foreclosure, Sell Your Home To An Investor, Sell Your Home Stress-Free, I’ll send you images if you’d like. We paid someone on Fiverr to design the images. Using dynamic creative with 5 different headlines & 5 different ad copy. ​ We targeted Interest – For Sale By Owner Interest – Property Finder Interest – Zillow Potential Reach: 98,000 people ​ These campaigns will both link to our 5 different landing pages. Made on WordPress, & click funnels Landing page #1: Recieve A Cash Offer For Your Home Landing Page #2: Learn About Our Process Of Buying Your Home Landing Page #3: Join Our Investor List (once again with the targeting) Landing Page #4: Schedule A Phone Call Landing Page #5: Selling Your Home To An Investor —All of our landing pages will include a Facebook Pixel, Google Analytics tracking code, & active campaign tracking code– Inside of our Pixel, we have custom conversions set up for when anyone “views content” on our page. Inside of our Google Analytics, we have “events” set up for when someone stays on our page for longer than 30 seconds. Inside of active campaign tracking code, we have the machine learning feature running for perfectly timed emails based on website visits IE: They land on our “home buying process” we can send an email. ​ Facebook campaign #3: Objective – Conversion Budget – $5 a day AD Set #1: Schedule A Phone Call With ____, Recieve Cash Offer On Your Home, Recieve Free Home Value Quote, Schedule An Appointment For A Walk Through, Our Home Buying Process, Testimonials AD Set #2: Join Our Investor List, Recieve All Off Market Properties, Be First To Hear About Investment Deals, Send Us Deals, Get Paid AD Set #3: Testimonials, No Repairs Needed, Avoid Real Estate Fees, Quick Closing, Close On Your Timeline –instant experience: see our process (carousel image with steps of our process) –instant experience: receive a phone call with a cash offer within 24 hours I’ll send you images if you’d like. We paid someone on Fiverr to design the images. Using dynamic creative with 5 different headlines & 5 different ad copy. ​ Facebook campaign #4: Objective – Lead Generation Budget – $5 a day AD Set #1: Schedule A Phone Call With ___, Recieve Cash Offer On Your Home, Recieve Home Value Quote, Schedule An Appointment For A Walk Through, Our Home Buying Process, Testimonials, AD Set #2: Recieve Home Buying Guide, Recieve Tips For Avoiding Foreclosure, Recieve Guide How To Sell Your Home To An Investor, Recieve Free Cash Offer Quote, Recieve Free Consultation Phone Call AD Set #3: Join Our Investor List, Recieve All Off Market Properties, Be First To Hear About Investment Deals, Send Us Deals, Get Paid I’ll send you images if you’d like. We paid someone on Fiverr to design the images. Using dynamic creative with 5 different headlines & 5 different ad copy. ​ Once a lead is registered… Active campaign adds them into a Facebook custom audience for retargeting ADs later Active campaign adds them into a Facebook custom audience for EXCLUDING from ADs Zapier adds them into our CRM tool Zapier adds them into Google contacts so we know if they call Zapier alerts all of us as soon as a lead comes in so we can call/text within 2 minutes Active Campaign sends them an email as soon as they register Active Campaign follows up with them each week for the first 3 weeks, then if no emails opened, automation is stopped. Then they are added onto an automation that only sends emails every 2 months, just in case. ​ what am I missing? And how did I do? – by hq overview BobbyBoucherProdigy – –

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