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Forums Forums Q & A Running a sweepstakes, should I use a software or just do it myself?

  • Running a sweepstakes, should I use a software or just do it myself?

    updated 7 months, 1 week ago 0 Member · 1 Post
  • Christine

    October 29, 2019 at 7:47 am

    I want to a run a social media sweepstakes/giveaway to give a year supply of my product ($144 value) to a random winner. I don’t have a ton of followers, but I’m hoping that by saying “retweet for a chance to win” with a link to my page could raise brand awareness, draw users and potentially gather emails and eventually customers after retargeting them. Pros of running this myself, it’s free except the product and any advertising put into it. Cons of running it myself, obviously more work gathering names, not necessarily gathering emails from submissions, and not as much reach. On the other hand I could use a contest software to do this for me like Gleam, ViralSweeps, ShortStack, etc. I’d need to buy two months worth to run the contest for the full month of November like I had planned, so that I’d have time to setup before and get winner and analytics after. So that’d likely cost upwards of $100 just to run the software. However, this would allow me to do things like “share page to enter”, “visit url to enter”, “follow on fb to enter”, etc. so there is potential to not only get more brand awareness but to get cross platform subscribers and likes and every entry would include an email address for later retargeting. I’m wondering is it worth the value to pay more upfront for a software, at risk of it being a flop. Or to run it myself for nearly free, at risk of not really getting much out of it? – by hq overview DasBeasto – –

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