Setting Up FB Pixel Tracking

[nicolina]

I have an ecommerce website that I’m looking to start driving traffic to via FB. But, I want to make sure i’m setting up the pixel tracking correctly. Chrome bugger, installed already. My question: If you’re using tag manager – do you need to install certain pixel events (ex. ‘InitiateCheckout’ or ‘Purchase’) on certain pages or can you apply it to all pages and it will do the work for you? ​ Appreciate the help. – by /hq/gocowts – –