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  • Testing audience on FB ads?

     Teddy updated 2 years, 7 months ago 2 Members · 2 Posts
  • Teddy

    Member
    February 11, 2020 at 11:32 pm

    Hi guys, I’m new into fb ads, which method do you use to test audience on fb ads.Do you use split test feature or just create two ads set with CBO to find the winning ads set?
    Thank in advance!

  • Troller97

    Guest
    February 11, 2020 at 11:32 pm

    I personally run 1 campaign, with 1 topic targeting per adset, with 9 ads (3 different images/ 3 different copies). Sounds complex, but very simple once outlined in an excel file.

    I give each ad $5-$10/day (depends on the niche) and if you’re running 9 ads, that’s like $45-$90/day.

    Bid strategy is always set to the lowest cost, I don’t set manual bids unless I know exactly how much I can spend to get a lead or pixel fire. (This means I would be running the account for at least 6mo)

    I run that for 72 hours, pause all the ones that are breaking even or negative ROAS. Run positive ROAS ads for another 72hours and keep the ones producing desirable results on. It’s very rigorous, but this process has yet to fail me in my 3 years on the FB ads platform.

  • TTFV

    Guest
    February 11, 2020 at 11:32 pm

    Multiple ad sets, one for each audience, same ads in each. Try to keep audiences sizes similar, otherwise you do need to set min/max ad spends to keep things fair.

  • Diluted56

    Guest
    February 11, 2020 at 11:32 pm

    Use CBO mate 🙂

    The suggestions in this thread are good but the platform is moving towards a different bidding system.

    Why Ad Set level optimization will change this year:

    Link: [https://www.facebook.com/business/help/112167992830700?id=561906377587030](https://www.facebook.com/business/help/112167992830700?id=561906377587030)

    * **Avoid high ad volumes.** When you create many ads and ad sets, the delivery system learns less about each ad and ad set than when you create fewer ads and ad sets. By [combining similar ad sets](https://www.facebook.com/business/help/2419480091640105), you also combine learnings.
    * **Use realistic budgets**. If you set a very small or inflated budget, the delivery system has an inaccurate indicator of the people for whom the delivery system should optimise. Set a budget large enough to get at least 50 total conversions and avoid frequent budget changes (which can cause an ad set to re-enter the learning phase).

  • zupe69

    Guest
    February 11, 2020 at 11:32 pm

    What sort of offer are you planning to run? Lead gen? Ecom?

  • limpbizkit4prez

    Guest
    February 11, 2020 at 11:32 pm

    Check out https://liftr.ai. They let you test positioning with their sandbox. You could probably use it to test audiences as well.

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