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  • The best brief in the world

    updated 11 months, 3 weeks ago 0 Member · 1 Post
  • FrederickDanzoy

    December 6, 2021 at 4:23 pm

    As a marketeer, I love to structure our internal processes to align the strategy and branding department better. Sometimes our team talks directly to the client, something we get our information from an internal brief. Getting the best possible brief is pretty hard, so I’m building a template and was wondering how your briefs looked! This is my draft: CLIENT – who is the client? – why did they contact us? – who is are contact and which role do they have? – who did they work with before? what did/didn’t they like? PROJECT – what is the goal? – which deliverables are expected? – due date? – budget? – who is the target audience? – what is the positive impact? – by /hq/otisross – –

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