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  • the most important thing you could do when marketing your product …

    updated 7 months ago 0 Member · 1 Post
  • Christine

    October 31, 2019 at 2:47 pm

    Writing a good Lead or Title. Journalists obsess about their leads. Don Wycliff, a winner of prizes for editorial writing, says, “I’ve always been a believer that if I’ve got two hours in which to write a story, the best investment I can make is to spend the first hour and forty-five minutes of it getting a good lead, because after that everything will come easily.” In 1982, Naura Hayden released a book called Astro-Logical Love. Looking at the title, what do you think this book is about? Does it grab you and demand your attention? Is it clear and specific as to what you’ll learn? Well, when they print a book, the first print run is typically 5,000 books, and most books don’t sell out in their first run. This book also didn’t sell out in the initial 5,000. In fact, it sold only 2,000 copies. So Hayden sold the rest of her books to discount book stores and flea marketers who sell books for 99 cents. It was there that a New York publisher stumbled across the book, bought it, read it, and thought, ‘This is a great book about how to seduce women’. He called Naura Hayden and bought the rights to the book and republished it. He didn’t change one word inside the book. Exact same book… The product was the same. But he changed the title to this: How to Satisfy a Woman Every Time and Have Her Beg for More! Which book would you rather read if you were in the market for that type of thing? Well, the result was 2.3 million books sales in the first 18 months! It became a massive cultural phenomenon and a New York Times #1 best seller. Same book, same content, just a different title. It wasn’t the picture on the cover that made the difference (actually there is no picture). It was the title, and more specifically the offer in the title that changed. ​ hope you like the post. – by hq overview jaiga99 – –

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