MemberSeptember 13, 2019 at 1:32 am
A little over a year ago, I created my first Facebook group.
At the time, I’d just started building a community-based platform. Whilst in development, I decided to use the Facebook group as my MVP.
A year after starting the initiative, I’d like to share some key insights from my experience with Facebook groups.
Before kickstarting a Facebook group, I’d recommend taking some time to develop a name that’s both relevant and discoverable.
Similar to a website, your group name will help improve indexing for relevant Facebook searches.
Your group name should include a summary of the topic content, as well as some pertinent keywords.
The initial stages of a group are by far the most stagnant. With no members, it’s difficult to provide users with a reason to join the community.
When starting a group, I’d recommend utilising your network to encourage early-adopters.
With a familiar community, these users are more inclined to share content and their thoughts.
I’d also recommend configuring the group to be a closed community. This will gate content and provide an incentive for users to join.
It’s also important to moderate the quality of members joining your community.
By creating mandatory entry questions, it will help identify the most authentic users.
I’d recommend only asking some basic, non-personal questions at this early stage.
If your onboarding experience requires too many details, it can create a greater barrier to entry for new members.
Driving Community Engagement
After acquiring new members, it’s just as important to maintain engagement throughout the community.
One of the bigger challenges I experienced was driving engagement during the initial 100 members.
As a new community, members were hesitant to lead new conversations. They weren’t familiar with the community lexicons or content formats.
To help create a benchmark, I made sure to consistently publish content in the group each day.
Although this content had low engagement, it helped establish the style of posts users were encouraged to publish.
I also found it effective to ask questions within the community, allowing members to share their unique thoughts and experiences.
Tagging users in questions is also an effective way to drive these members directly to your post.
Another key feature within Facebook groups is the ability to create a post and tag new members who have recently joined the community.
This format of post will prompt members to give an introduction of themselves to the community.
As a group moderator, it’s important to continually add as much value as possible to your community, regardless of the size.
Although Facebook groups offer a variety of useful features, you should be aware that your group will have to abide by any relevant Facebook changes.
Hope this helps share some insights with anyone looking to start creating their own community.
I’d love to know if you have any effective strategies of your own.
– by hq overview DomainDigital