Find answers, ask questions, and connect with our
community around the world.

Forums Forums Marketing Digital Marketing What is an actionable insight?

  • What is an actionable insight?

    updated 1 year, 6 months ago 0 Member · 1 Post
  • nicolina

    May 27, 2021 at 3:13 pm

    Hello, I have MVP product that extracted entities and sentiments from a Facebook post. My tool ingested the facebook post and spit out who is talking about what and how they feel about it. I pitched my MVP to a marketing executive of a multi billion dollar Hotel. My tool read a facebook post on their hotel page website and spit out the entities and sentiments. The marketing executive responded back saying, there is nothing actionable in the output. As a programmer, I thought there was plenty of data however the marketer didn’t feel that way. So what is that “actionable insight” that digital marketers are looking for? – by /hq/seattlegoldenknights – –

Viewing 1 of 1 replies
Reply to: nicolina
Your information:

Original Post
0 of 0 posts June 2018