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  • What is an actionable insight?

    updated 1 year, 6 months ago 0 Member · 1 Post
  • nicolina

    Member
    May 27, 2021 at 3:13 pm

    Hello, I have MVP product that extracted entities and sentiments from a Facebook post. My tool ingested the facebook post and spit out who is talking about what and how they feel about it. I pitched my MVP to a marketing executive of a multi billion dollar Hotel. My tool read a facebook post on their hotel page website and spit out the entities and sentiments. The marketing executive responded back saying, there is nothing actionable in the output. As a programmer, I thought there was plenty of data however the marketer didn’t feel that way. So what is that “actionable insight” that digital marketers are looking for? – by /hq/seattlegoldenknights – –

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