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  • What is your favourite marketing strategy magazine?

    updated 7 months, 1 week ago 0 Member · 1 Post
  • David

    October 29, 2019 at 7:22 am

    Looking for Magazines whose content is as detailed and the quality is similar to those in the lines of The Economist for economic and political issues or Bloomberg Businessweek for Business strategy. I feel that Adweek and other popular magazines is that they are advertising/TVC focused but do not offer much from a strategy perspective (For example, why Redbull have to focus on sponsoring adventure events than a regular TVC like Cadbury does) Most content I have found online is restricted to a specific commercial or a creative. I am looking for marketing content which also gives importance to other forms of engagement like Events , campaigns, sponsorships and more importantly why they chose that over other alternatives. – by hq overview raghuvinay – –

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