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  • What’s called this marketing strategy?

    updated 6 days, 4 hours ago 0 Member · 1 Post
  • FrederickDanzoy

    Member
    September 23, 2022 at 4:33 am

    Hi, I can’t post a picture but Lidl has an Ad called “Our offer – Your Choice”, where they compare a well-known brand of sparkling water and their cheaper Saguaro brand of sparkling water, implying that they also have well-known brands but their products are more affordable. Is this some kind of comparative marketing? Nothing serious, I was just curious. – by /hq/Mirkovic232 – –

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