Forums › Forums › Marketing › What’s it called when you offer a discount to the employees of your B2B customers for your line of consumer products? What’s been your experience with this type of marketing?
MemberOctober 12, 2019 at 8:32 am
Hello all, I could use a little direction please. We have a successful B2B business where we manufacture and stock a line of specialty items for a specific commercial industry that have a wide variety of consumer applications. Chances are you’ll buy a product similar to the ones we make or stock, in your lifetime. We have an unbelievably loyal relationship with our business customers, which we’ve earned over many years. We can’t lose sight of our B2B sales that got us where we are. I want to extend a time sensitive discount on these items for the employees of specific customers and suppliers that we deliver to. What is that type of marketing called? I want to learn more about it. I’d like to get your thoughts and experience regarding this type of marketing. Any help would be greatly appreciated. – by hq overview Qwiz – –