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  • What’s the Best Way to Calculate Social Media Engagement on a Yearly Basis?

    updated 11 months ago 0 Member · 1 Post
  • FrederickDanzoy

    Member
    October 25, 2021 at 4:18 pm

    Just joined this company and they’re starting to talk goals. As you probably know, engagement rates are (engagements/followers) X100. But, that’s only good on a post-to-post basis. When you’re looking at a whole year’s worth of data, it’s literally useless to find YOY change – unless you average each post’s engagement rate together…. ain’t nobody got time for that. What do you use to track engagement over large amounts of time? Is that something you even track? Thanks! – by /hq/marketingaltaccount – –

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