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Forums Forums Marketing What’s the best way to regularly track social media analytics (followers, likes, engagement through years)?

  • What’s the best way to regularly track social media analytics (followers, likes, engagement through years)?

    updated 7 months ago 0 Member · 1 Post
  • David

    Member
    October 29, 2019 at 10:53 am

    Howdy, marketing friends! I’m a Marketing/Design Coordinator for a university department, and I’ve begun tracking our social media analytics mostly through manual input. Once a month (ideally), I put analytics in for new followers/engagement rates for our Facebook, Twitter, and Instagram into an Excel sheet. Facebook is pretty solid on its analytics tracking to the point where I don’t really NEED to track monthly, but Twitter and Instagram are such pains when it comes to tracking. Marketers – what techniques do you use for tracking your social media analytics? Do you use a third-party platform? Any advice helps! – by hq overview amandork16 – –

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