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  • Who is the “client” at an in-house marketing department?

    David created 1 week, 2 days ago 0 Member · 1 Post
  • David

    Member
    September 13, 2019 at 5:32 pm

    As I’ve grown to understand marketing better over the last six months as my first job in a new career, I’ve grown more confortable debating some of my experienced colleagues. A few of them are former agency creative types. We disagree over who we think the “client” is here. The CMO, the VP of creative, the project leads, etc. Who do you think is the “client” at an in-house marketing department? – by hq overview PM_ME_YOUR_TIE_POSE – –

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