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Activity Forums Internet Marketing Why are Snapchat CPMs so much lower than other platforms?

  • Why are Snapchat CPMs so much lower than other platforms?

    updated 2 weeks, 1 day ago 0 Member · 1 Post
  • Jessica

    Member
    October 29, 2019 at 12:02 pm

    Snapchat used to be much more expensive than everyone else but over the last 2 years it’s gone the complete other direction. My guess is that they’re just doing it to get advertisers back once we all realized their media was too expensive to be effective and competitive. Do you think it will stay this way? Any one have any other thoughts or seeing something different? – by hq overview thisisawesome33 – –

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