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  • Why US marketers don’t use that much geomarketing ?

    updated 8 months, 2 weeks ago 0 Member · 1 Post
  • Jessica

    October 28, 2019 at 5:02 pm

    I tried to find US based companies which could do some serious geomarketing to no avail. I mean using trusted data sources to define/analyze a catchment area. All I find is local marketing companies. But how the hell do you guys get an idea of if your next retail store will be viable ? I came to the conclusion that open source data was scarce and that it could be the reason why. No (cheap) data, no business. I guess large corporations have their own solutions, but what about medium/smaller chains ? – by hq overview A_parisian – –

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