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Forums Forums Marketing WKNY internal email celebrates McDonald’s win while taking a jab at We Are Unlimited.

  • WKNY internal email celebrates McDonald’s win while taking a jab at We Are Unlimited.

    updated 3 years, 4 months ago 0 Member · 1 Post
  • Jessica

    Member
    September 16, 2019 at 6:17 pm

    Dear W+K, Today WKNY won the McDonald’s USA business. It’s been a nine-month journey that was originally scoped as a brand project but mid-process ballooned into a competitive pitch for the U.S. business. Not only is it a huge coup for N.Y. given the size of the account, but it’s a huge vote for the power of creativity. Three years ago, McDonald’s awarded its U.S. business to an Omnicom/DDB bespoke agency called “We Are Unlimited (WAU)” one of those “best of breed” solutions that holding companies cobble together to convince clients of its brilliance. The promise of WAU was that Google and Facebook would be a part of their team and data would be at the core of everything they did. In other words, to paraphrase the old Thomas Dolby song, “They blinded them with science!” But in the end, WAU forgot the power of creativity (or arguably didn’t have much to offer). And three years later, they’ve been relegated to an operational role and WKNY will take the lead. There’s a lesson in that for all of us: it’s never either/or, it’s and/and. Insight, intelligence and great creativity win the day. Well, WKNY brought all three and impressed the hell out of McDonald’s. ​ Link to article – by hq overview DRHORRIBLEHIMSELF – –

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