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  • Zero conversion on my Shopify store

     Arianna updated 1 year, 10 months ago 2 Members · 2 Posts
  • Arianna

    January 10, 2021 at 4:07 pm

    According to Shopify, my visitors numbers are in the top 20% of websites that launched the same week as I did (in September), but I’m getting zero conversion.

    The sales I’ve made so far all came back with great reviews – but my product is relatively unknown here, so I suspect I’m not doing a good job of educating the customer about what I’m selling?

    Rate my website! [](

    Any insights/advice would be much appreciated.

  • KarenJOgden

    January 10, 2021 at 4:07 pm

    I really like your site, your branding and your product. My only constructive feedback is to include some extra text under each collection heading reinforcing the USP I.e. hand crafted silk woven luxury quilts, locally made blah blah whatever the blurb is. At the moment, you are relying on people to visit the about us section to find out more about the product. I would also consider setting up an Etsy store with these products are they have a very hand crafted luxury feel that I think is well suited there.

  • ChibiMarsHunter

    January 10, 2021 at 4:07 pm

    I would work on the hero banner, your copy, and the structure of the main page.

    Hero banner: I’m viewing on mobile and the 3 images look like they’re cut out. There also isn’t any info about the product on these images leaving me as a new visitor confused.

    Copy: Your copy is very “us” and feature focused. Swap it to a “you” and benefit angle to create a stronger connection with your visitors. So instead of “our bags are lightweight” change it to something like “a lightweight bag for (common customer scenario)” what you fill it in depends on who your ideal customer is. If your customers are moms, you could put “spacious bag for all your needs yet lightweight enough that you don’t mind carrying your families things too.” This will make your ideal customer think “this bag is made for me!”

    Structure: Your site doesn’t seem to have much structure as far as the customer journey. The first thing a person who has never heard of your site will see is the hero image. Make sure it explains what your product is and why they are so special. Wow them with the hero image, Then, as the scroll down, they’ll have objections and questions that will need to be addressed. Handle these with your images, copy, reviews. A normal new visitor journey might go like this

    “what is this?”
    “What do I do with it?”
    “Who is it for?”
    “Whats different about it?”
    “How much is it?”
    “How safe is it to buy from here?”
    “Do they have social media?”

    Between handling these objections, keep including CTAs since some people just need 1 or 2 objections handled, but others need more.

  • applied_magnets

    January 10, 2021 at 4:07 pm

    More information higher up on the homepage might help. Without scrolling down and looking around, I can’t tell what you are selling. Try changing the hero banner slider to display each of the collections with images of the items in the collection and a link directly to that collection. Then make the button at the bottom to view all collections bigger and bolder and move it to the top?

  • kerkerker55

    January 10, 2021 at 4:07 pm

    1 gif for all uses of your product. You got 5 seconds to Show how its unique and useful.

  • Friendly_Fridgy

    January 10, 2021 at 4:07 pm

    Remove the Powered by Shopify as some people are turned off by it.

  • DevWorxStudio

    January 10, 2021 at 4:07 pm

    I would try promoting an automatic “Welcome” discount for all first time buyers. Make it worth the customers effort to buy from you.

    If you are making sales, then you’re doing well. The difference of a few sales could be that currently, you are a retail store. Rethink to be a distribution hub that supplies to many retail sites. All of these of course are yours.

    If you make $100 per site per month, consider having 10+ stores attempting the same returns. You’ll also generate a different customer base.

    You can have different variations for each site. Try seeing what works.

    You will needlessly waste money attempting this with Shopify.

    If you’re interested, I will show you how to manage all of the sites within a single account.

  • sherril8

    January 10, 2021 at 4:07 pm

    Your announcement banner has placeholder text still that says “Announce something here”.

    Is there even a market for a product like this? How many people carry around quilts? I would try to structure this differently and make it seem like you are selling just the quilts with the bag being a free gift with each quilt. People respond well to free things.

    Are your prices competitive?

    Edit: a few more thoughts…

    You have few enough designs that you could just have an Our Shop link that shows all designs instead of making the customer click through multiple Collections.

    Include some of the About Us info into the product description such as the Indian inspiration and eco friendliness of the bags. People will tend just check the products and not click around your site so you want to include that info where they are most likely to land.

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