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Forums › Forums › Marketing › Paid Per Click › Gmail placement giving 95% CTR for display › Reply To: Gmail placement giving 95% CTR for display

  • ericb0

    Guest
    December 27, 2019 at 11:40 pm

    Yeah, Google’s method of counting this as a click-through is very misleading. Alot of DIY advertisers don’t understand this. The better metric is click to website. I’d also drill down at metrics such as Gmail Saves and Gmail Forwards as better indicators of buyer’s interest and intent.