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Forums › Forums › Marketing › Paid Per Click › Google Ads: Improve Expected CTR? › Reply To: Google Ads: Improve Expected CTR?

  • Prolificideas

    Guest
    December 5, 2020 at 2:48 am

    The expected ctr is partially determined by the query’s expected ctr of all ads in the auction/serp. There isn’t a whole lot that can be done to improve this metric when the ad relevance and landing page relevance is already above average. Theoretically, if another ad(s) in the auction/serp has a very poor ctr/expected ctr then all advertisers suffer. I can’t be 100% sure but it could also be including the domain and or historical ctr as well.