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I’m not en expert on outsourcing, but I’ve managed a team of Google ads specialist, so it may be relevant.
About writing everything up – it’s important to have instructions for your team and this instructions should be meaningful and help them understand why they do things. If you don’t do this you’ll stuck in the endless cycle of answering questions. Define general principles, like which settings are recommended for each campaign type, how to do tests, how to handle clients etc.
