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Forums Forums Marketing Paid Per Click FB/IG ads, going into “limited learning” Reply To: FB/IG ads, going into “limited learning”

  • BadPallet

    March 20, 2021 at 1:18 am

    I had a call with my allocated FB account manager just last week where I raised this very question. Don’t get too caught up if an ad set stays in Limited Learning, so long as it’s getting good results, it doesn’t matter. It’s not always achievable to exit the learning phase, for a bunch of reasons not always controllable in practice. If it’s stuck in Limited Learning it just means FB thinks it has the potential to be performing better, but as I say, if it’s yielding good results, run with it.