Forums › Forums › Marketing › Paid Per Click › FB Help Center clearly recommends to optimize for ATC when low Sales? Who is right? › Reply To: FB Help Center clearly recommends to optimize for ATC when low Sales? Who is right?
XSocialMediaGuestMarch 20, 2021 at 5:17 pm
First tell me if any of you have ever had a FB rep that knew more then you about FB Ads Manager and how to optimize their product? I have been though over 10 different reps in 5 years and we find some people that have great knowledge about what FB dictates but very few have actually experienced results as you and me probably have. I can tell you from 100% experience that you optimize for what you want FB algorithm to optimize for in your case sales in my case conversions but each their own name but same thing. So always optimize for sales always no matter what. Many of my learning phase ad set beats the fully optimized ad sets. Check for your self. You kind of answered your own question with your little test and got 5x the ATC. ???? your experience with the product gives you a better knowledge of the product just pay attention and document what you are seeing. Doing FB ads is like being an artist and everyone will find their own style of doing things that works for them. But you should be in school every day learning about the product you are working with.
My experience is around 120 million in 5 years.