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Forums Forums Marketing Paid Per Click A question regarding CPL and your clients… Reply To: A question regarding CPL and your clients…

  • dawsonrb

    March 23, 2021 at 2:52 am

    I always frame things as tests/experiments. We are going to test this assumption and that assumption. This test worked, this didn’t. Let’s scale what’s worked, edit what didn’t. Always be testing. Seems simple but it works. You want to move them away from daily data to what’s the trend line for the last 30 days etc. Similar to stocks, there will be daily fluctuations but is it heading in the right direction. Finally, cheaper leads usually = less quality. You’ll always be adjusting to hit that sweet spot.