Are your Facebook ads underperforming? Wondering whether your offer may be at fault? In this video, Facebook ads expert Allie Bloyd walks you through how to create a compelling offer that generates more leads on Facebook. You’ll discover three primary offer types, the benefits and drawbacks of each, and how to determine which offer type to use for your situation. Plus, you’ll learn key tips to make each offer type more profitable for your campaign. At the end of this video, you’ll understand how to tell the difference between your product or service and your offer, and how to align it with your goals.
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00:14 What is an Offer?
00:51 Gated Content Offer
04:49 Loss Leader Offer
08:39 Product Preview Offer
10:49 How You Can Use These Offers Together
#SocialMediaMarketing #ContentMarketing #LeadMagnetIdeas
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