This video is from our free Twitter Strategy Course. Take the full course here: https://bit.ly/2prR5Ol
Twitter is one of the coolest places for an ecommerce company to be. You can have immediate and direct interactions with your consumers.
The platform boasts an audience that tends to be more tech-savvy, more used to purchasing online, and has higher education levels and incomes. And in fact, SearchEngine Journal tells us that Twitter users shop online at least 6.9 times in a month, while non-users shop online only 4.3 times per month. And better yet, consumers that interact with a brand online are more likely to purchase from them.
Certain demographics are also prone to purchase directly from Twitter. For example, 49 percent of female shoppers on the platform say they have been directly influenced to make purchase decisions after seeing Twitter content.
If you’re a retail brand, you probably have already noticed that your consumers are asking for coupons and exclusive deals. Twitter’s own research shows that 25% of users who are interested in retail follow brands for exclusive deals that they can only get on Twitter. They want to feel like VIPs.
But before we start talking about content, I want to reiterate one thing that is very important for ecommerce brands — having a great profile. Make sure that your banner and logo are visually interesting and that your theme is on-brand. You can potentially use your banner as a call-to-action, for example, if you have a new product that you want to get people excited about. Make sure you have a link in your bio that takes people directly to the place where they can immediately purchase your products.
This video will talk about the different ways that you can use content to potentially sell directly to your audience.