How to Make Better Videos with The Head of Culture & Trends at YouTube | GaryVee and Kevin Alloca

How to Make Better Videos with The Head of Culture & Trends at YouTube | GaryVee and Kevin Alloca

This podcast episode with Kevin Alloca comes from Gary’s trip to Cannes during July of 2019. Watcht the rest of his 3-day trip to Cannes in DailyVee 564 here: https://youtu.be/KgBmAgEywPA

Gary sat down with the Head of Culture & Trends, Kevin Alloca, for a 30-minute interview. They discussed things like how YouTube content has evolved, what makes a good YouTube video and what prevents people from starting to make content. Kevin also gives some tips on how YouTube deems the quality of a video and how the algorithm impacts it… Enjoy!


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Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the globe. He’s a sought out public speaker, a 5-time New York Times bestselling author, and an angel investor in companies like Facebook, Twitter, Tumblr, Venmo, and Uber.

VaynerX, also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men’s lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy. Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity: Water.

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