How to Repurpose Content

How to Repurpose Content

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We’ve overhauled our popular Content Marketing Certification Course to include new lessons and major updates to existing lessons.

Experienced content marketers have their own tips, tricks, and processes to how they recycle their content to provide new value and meaning. It really is an art form, one that can be learned and adjusted to meet the needs of you and your business.

Before diving in, recycling content isn’t as simple as copying and pasting material from one content format to another. If you want to get the most out of your recycled content, then you’ll want to use the ACE method, which stands for Adjust, Combine, and Expand.

To start, you may need to adjust content to make sure it provides a good user experience. Ask yourself, “What needs to be added, removed, or reworded?”

Next, you may be able to combine related or unrelated content to provide new value or meaning.

Lastly, is there an opportunity to expand on something you’ve already done in order to dig deeper into that topic? Think comprehensive big-picture view.

Keeping these three things in mind, let’s review a proven method on how to repurpose content, one that we’ve been using religiously for years.

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