Introduction To Advertising (How To Advertise For A Small Business)

Introduction To Advertising (How To Advertise For A Small Business)

Get An Introduction To Advertising & Discover How To Advertise For A Small Business **** Introduction To Marketing Series 🎯 Learn how to create profitable marketing in this free marketing training series ➡️

In this video I’m going to give you everything in order to create a complete advertising plan, campaign, and strategy for your business so you can reach more people and make more sales.

🚀 Download the HubSpot Advertising Plan Kit here:

I’m going to show you the exact advertising steps you need to go through, the platforms and channels you may want to consider and the pros and cons of each one, and I’ll even be giving you some of my most valuable advertising tips and tricks along the way. Things I’ve learned over the past 10 years of owning an advertising agency and with thousands of profitable advertising campaigns run.

Now advertising often gets confused with marketing so the first thing we need to do here is clear that up, because they’re kinda different, even though they’re kinda the same.

Let me explain…

Marketing, is the bigger bucket, or category that involves communicating your business, offer, and value to your customers. Marketing is all about helping you spread your message and doing it in a way that makes people interested, engaged, and wanting to take action.

Now marketing can be done in a lot of different ways. You can create create value driven content known as content marketing and share that on your website, blog, social media profiles, videos, podcasts, or wherever. You can try to optimize your content and website to appear higher on the search engines when people are actively searching for your content, known as search engine optimization, or SEO for short. And you can also pay certain platforms, channels, and media companies to have them put your message directly in front of their audience, and this is known as advertising.

Essentially, what you’re doing with advertising is paying someone to have them put your message directly in front of their audience. The benefits of this are that you can pretty much reach anyone on the planet. This means if you get your message right and choose the right advertising channel and platform you can grow and scale a business very, very quickly.

Of course, like all things the devil’s in the details which is why I’m going to walk you through a few of the most important things you need to know in order to make sure your advertising campaign is a success.

Now to help explain this all I’m going to be walking you through a few of the key points found in HubSpot’s Advertising Plan Kit:

🚀 Download the HubSpot Advertising Plan Kit here:

So let me show you how it’s done.

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***PS – Whenever you’re ready, here are the 2 best ways I can help you…
1) The One-Page Marketing Cheatsheet:
2) 1-on-1 Marketing Coaching and Consulting:

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