As you probably know already, nearly any online marketing campaign starts with effective keyword research. Getting better search engine rankings for your local business is no different. Here are a few tips and strategies you can use for doing keyword research for your online marketing efforts.
First of all, it’s important that you use the right tools and there are quite a few to choose from. A time-tested keyword research tool you can use to get a lot of valuable data is Wordtracker. This has been one of the best resources for in-depth keyword research for a number of years. It’s especially good if you want to find other terms or phrases related to your primary keyword, since you might not come up with all the possible related keywords on your own. This can give you ideas for words or phrases that you can add to local search words such as the city or state in which you do business.
Another is Google’s keyword research tool. This is really intended for use by Google AdWords advertisers, but it still provides a wealth of data for just about anyone looking to start or revamp an online marketing campaign. You can also use the Google AdWords keyword tool to see how many people are searching specifically for terms that include your local area (city, state, county, etc). This can be incredibly valuable information and you might be surprised at how many searches are done each month for local terms.
So why should you use one of these software tools rather than just use the terms you know your target market is using to search for your products and services? After all, you’re a savvy business owner and an expert on your market, right? Well, it’s important to keep in mind that the people in your market might not be searching for the solutions you offer using terms you come up with. By using tools like the two just mentioned, you can get a good idea of related terms that real people are using when searching for the things your business offers. This can be a goldmine of information, especially if your competitors aren’t as up to speed on Internet marketing as you are.
I encourage you to use one (or both) of these tools to do in-depth keyword research to see what your market is actually searching for. And don’t forget that people and markets change from time to time, so it might be a good idea to redo this sort of market research from time to time, depending on how much change there is in your industry.