Logo design is one of the most thought-provoking and stimulating parts of the graphic design industry. The thought of creating a logo that could potentially be seen by millions of people is an alluring one for many, and no surprise that interest in this field is stronger than ever.
Needs to be a Logo Designer:
Most of the designers do certification whereas some of them prefer to do bachelor degree program. During their studies, students learn about basic principles of design, computer design software and marketing concepts. Logo designing is the part of graphic designing who create distinctive branding that represents companies or products. They might work for a design firm, publishing house or advertising agency or as a freelance graphic artist.
Graphic designer helps in creating design for all the marketing collaterals which includes product packaging, stationery, brochures, billboards, pamphlets and website design layout. During the course of design development, a graphic artist confers with clients to discuss concepts, prepare initial sketches of ideas and layout the brand identity, often using computer illustration software. Designers do their job well with help of researchers who study a target audience or with advertising specialists to effectively produce a brand identity that achieves brand recognition.
Employment Ratio as Graphic Designers:
According to the US Bureau of Labor Statistics (BLS), employment of graphic designers was projected to increase 1% from 2014-2024, and these professionals accounted for approximately 262,000 jobs overall as of 2014. In May 2015, the BLS reported that graphic designers earned a median annual salary of $ 46,900.
A bachelor's degree in graphic design is the essential education. These professionals may work with advertising and research departments to achieve the specific branding goals of a project. Designers need to have an eye for creative and attention-grabbing design. Sometime they need to work with the design agency for understanding of the image or brand that the logo needs to convey a secret message of the business alongside understanding of how various demographics respond to some of the most popular and iconic logos ever designed.
What is a Designer's Responsibility?
Designers handover abundant (often complex) ideas in a simple, and frequently non-verbal package. The best logos design an immediate and intuitive impact on whoever watch it and logo designers are responsible for creating exactly the same response. A logo designer should be familiar and comfortable with the software used to create it. Typically, this means a strong knowledge of Adobe Photoshop, Adobe Illustrator, Coral Draw and other graphic / logo software. Along with this technical knowledge is a close attention to detail – far greater than in most other professions.
A graphic artist must how know of cultural, social and industry trends – and avoid them at all costs because logos usually need to be enduring, lasting far longer than whatever trends are popular at the time. Understanding of these trends will be for the most part important because logo designers also need to be visionary – at least to some extent. That's because a client often won't actually know exactly what they're looking for. It is the duty of the logo designer to explain their vision to client and do in a way that helps the client to recognize the vision and be enthusiastic about it.
Logo Designing Field:
There is no doubt that there is charm in the field of designing & can be a challenging one, and it is certainly not for every Tom, Dick and Harry. Among the various directions that a graphic designer can take, logo design can be highly competitive and requires a great deal of original and creative thought, as well as confidence in one's abilities. This means having a true passion, as well as the ability to learn throughout one's career.