Managing Increasingly Sophisticated Clients

Managing Increasingly Sophisticated Clients

It’s no secret: clients have become more tech savvy and in tune with the digital landscape, which has the opportunity to add friction to your team’s ability to consult and drive strategy.

Paul Brienza explains what this growth in sophistication looks like, how he has tweaked his model to account for these advancements, and how he prioritizes continuous improvement for his team.

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Agency Unfiltered
After speaking with and getting to know a number of agency owners, it’s become clear that there’s a very specific type of education they all want. They want to learn how to scale their agency. It seems the greatest need of agency owners comes with the pains of starting, running, and growing a business. They need help with process development, sourcing, hiring, and retaining top-performing talent. They also need some help with developing a team structure that makes sense, financial planning and agency economics, navigating mergers and acquisitions, identifying new revenue streams, and a bunch of that other stuff that we could bucket under this agency operations umbrella. Now these topics are not a one size fits all type solution, right? But there’s a pool of highly qualified, remarkably knowledgeable leaders who can speak to and educate others on these topics. You, the agency owners. Coming in 2019 is a re-imagining of Agency Unfiltered. From January through June, we’ll launch new episodes bi-weekly with each episode featuring agency owners having an unfiltered conversation with me around one of those operational tactics. No fluff. No shenanigans. Just actionable agency tips from owners just like you.

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