Market analysis 101, getting started with market analysis, market segmentation, and PLC

Market analysis 101, getting started with market analysis, market segmentation, and PLC

Market analysis 101, getting started with market analysis, market segmentation, and product life cycles. Learn market analysis basics and fundamentals.

While segmentation analysis focuses on consumers as individuals, market analysis takes a broader view of potential consumers to include market sizes and trends. Market analysis also includes a review of the competitive and regulatory environment. By closely examining the market, a marketing manager can determine if the segment selected is worth the trouble of a targeted marketing effort.

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Timestamps
00:00 | Intro
00:10 | Overview
00:34 | Relevant market
01:33 | Product life cycles
02:09 | PLC stages
05:52 | Key competitive factors