marketing basics guide for small business owners

marketing basics guide for small business owners

marketing basics guide for small business owners. most small-business owners don’t understand the process of marketing. being a successful marketer requires a number of make-it-or-break-it skills that separate the mediocre (or failed) companies from the long-lived or fast-track ones.

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DO YOU NEED TO LEARN MORE ABOUT MARKETING AND BRANDING?

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Marketing Management: Foundations | http://bit.ly/marketing-management-I
Marketing Management: Advanced Topics | http://bit.ly/marketing-management-II

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time stamps
intro 00:00
marketing overview 00:06
product and service development 02:21
pricing 05:45
developing your pricing strategy 06:56
picking the right price 14:10
distribution 17:03
direct distribution 17:52
indirect distribution 26:31
deciding on distribution 29:59
promotion management 31:34
networking 32:56
referrals 35:50
online marketing 38:05
media advertising 49:09
sales management 1:10:55
sales-driven 1:17:31