marketing strategies 101, understanding marketing strategies basics and best practices

marketing strategies 101, understanding marketing strategies basics and best practices

marketing strategies 101, understanding marketing strategies basics and best practices. strategies are the big-picture insights that guide your marketing activity and make sure all its elements add up to success. a good strategy gives a special kind of high-level direction and purpose to all you do. take your focus to an even higher level, by centering your marketing on a single, core strategy that gives you an overarching goal. with a core marketing strategy, your marketing begins to fall into place naturally. a market segmentation strategy is a specialization strategy in which you target and cater to (specialize in) just one narrow type or group of customers. if you’re in the consulting business, you can specialize in for-profit businesses or not-for-profit businesses.

a positioning strategy takes a psychological approach to marketing. this strategy focuses on getting customers or prospects to see your product in a favorable light. the positioning goal you articulate for this kind of strategy is the position your product holds in the customer’s mind.

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time stamps
marketing strategies overview 00:06
market segmentation strategy 02:00
positioning strategy 04:39
writing a marketing plan 10:22
executive summary 19:15
objectives 21:19
situation analysis 23:28
marketing management 26:32
multiple scenario forecasts 31:33