Search Engine Optimization can be normal or local. If a webmaster decides to opt for local SEO, a few tips can help. SEO is meant to ensure page rank of the site on search engine result pages of leading search engines headed by Google. One of the main challenges in the arena has been Google frequently changes its search algorithm and SEO projects have to keep pace with such changes.
Understanding Local SEO
Ranking in respect of local searches takes a different approach than in case of normal SEO. Local SEO has in it an organic element that is not present in normal SEO. Local SEO is meant for locally based business enterprises with the primary objective of attracting huge local buyers to their sites. There are certain factors that help get top local listing with leading search engines including Google.
Unique Contents and Authentic Domain
Local search would confine to a certain specified geographical location. But like normal SEO, unique contents are essential for getting desired page rank. Unique contents are still one of the top 5 SEO tools around in the industry.
Similarly, the authentic domain name would also help get the ranking. Simply speaking domain authority refers to the matrix for determination of the performance of the website. It helps get top ranks in the local SERP. For gaining the domain authority, the site should be user-friendly and loaded with most relevant and updated content.
Using City and State in Title
Using city and state names in the home page is one of the most important factors determining local ranking. They should appear in the title and if possible; hinted at the URL of the site as well. This can be one of the top 5 SEO tools for search engine optimization.
Mobile and Social Media Optimization
To get page rank on local SERP it is essential that the site is mobile friendly. At the same time it should make good use of social media optimization process. There are millions of mobile users and social networking media users and it opens up vast opportunities for attracting potential customers to the site.
Full Contact Details
Giving full contact details on the home page and also other pages would generate trust and goodwill among the viewers. Buyers would always prefer a site that details its contact number, address, email id and others instead of those coming up with a form to be filled out and submitted. Not only the complete address and contact details be shown on the sites, but they should appear prominently on the pages displayed. It would be a good step to put a Google map showing the location of the enterprise for the viewers on the contact details page.
Use of ALT -Text
This is one of the best methods for both local SEO and normal SEO. It aims at targeting some keywords used by people to search content on the. However, it is important to note that keyword stuffing is not to be done.
There are many other important local SEO tips that one can follow