Well Marketed Evil – More About Mein Kampf
As Hitler dictated what would become his political platform and excuse for the extermination of his people, Europe’s people, the Jewish population as well as the communist party, he remained in prison and dictated the book to his personal secretary, Rudolf Hess. Due to overwhelming sympathy for Hitler and the Nazi cause, Hitler was allowed to have constant visitors during incarceration in Landsberg; this included Hess who was present most of the time to assist with Hitler’s daily work.
From a marketing perspective, Mein Kampf was a masterpiece of hate, a convincing argument for war, and a strong branding of the Jewish population as evil, greedy and bottom feeders of German society. Hitler’s ideal world was a world filled with Aryan Germans and his team was prepared to commence the uphill marketing battle (better known as Nazi Propaganda) towards the final solution.
Through his branding of the Jews in Mein Kampf, he laid the groundwork for early racist activity such as Kristallnacht, pronounced in German as, “Crystal Night.” Though, the Holocaust didn’t start until late in the War as Hitler and the world were too focused on the outcome of their Russian invasion which gave the Nazis a great diversion for the mass murder of many unwanted Europeans.
A Terrible Economy – A Perfect Time for Nazi Ideology – October 29, 1929
Although the aforementioned date is best known for the crash of the American stock market, it was also the rise of the effectiveness of Nazi propaganda. At an alarming rate, jobs were lost in Germany and inflation was unlike anything Europe had seen before.
Overnight, a German worker’s life savings could no longer buy bread. Hitler, citing his publication, was able to sway German workers into believing that the Versailles Treaty and the supporters of the pact (Jews and Marxists) were the reason for this depression. Although the treaty of Versailles did assist in the ruin of the Germany economy, there was a lot more at play. Regardless, Hitler marketed his hate and the people felt safe having a scapegoat.
During this time, Hitler successfully branded himself as the “good guy” or the “savior” of the German people. At this time, the Nazi party was still small, however the public perception of him was getting more and more positive. Hitler used this popularity to begin branding the Nazi party as the answer to both Germany’s woes and the “Jewish problem.” Though, at this point, a possible Holocaust or annexation of Eastern European territories were far away. The Nazi party had more convincing to do and more political opponents to overcome.
Hitler and His Cronies Attempt the Ultimate Political Glory – 1931
After spending three or so years away from politics in which Hitler would fall in love with a niece (par for course) who, subsequently would commit suicide during their courtship, Hitler, Goebbels and their cronies began their ambitions for presidency. To those who knew him through political ranks (outside of the Nazi party and some internally), they considered Hitler a thug and they saw him as pure evil in the form of a human being.
Still, the Fuhrer’s speeches somehow gave the German people hope. When the current government was unraveling, the Nazi party was put together and closely knitted with a strong hierarchy which was evident to the German people. At the time, Hitler and the Nazi party seemed as if it was becoming the only solution.
It was almost too perfect when an old and outdated President Hindenburg ran again. After all, he was the same old candidate. Hitler had a fresh marketing slogan that read, “Freedom and Bread.” Of course, one could assume that the “Freedom” aspect of this phase meant the disablement of the Treaty of Versailles.
In the presidential election in March of 1932, Hitler got a disappointing 30% of the vote, however President Hindenburg got 49% of the German vote; this meant they had to have a run-off. While Hindenburg was old-school and relied on his name and quasi royal status, Hitler and the Nazis, again put their pristine marketing and advertising in place. The Nazi Party commenced with more solid branding which successfully aimed female support.
“In the Third Reich every German girl will find a husband,” proclaimed the party throughout Europe. The Nazi party was even able to push aside the fact that one of their top ranking officers, SA Chief Ernst Rohm, was a homosexual. Letters between he and his male lover were uncovered and were quoted throughout the German press.
At this time, however the Nazi Brownshirts lead by Rohm had the numbers to enable scare tactics to those who weren’t voting for the party. However, Hitler, now knowing the political game, asked the Brownshirts to take a rest; they did. After all, during a formal election, Hitler did not want to market himself as a common thug. This worked to gain the popular support of the German worker, but would not gain ground with German political figures if the Brownshirts did not take a rest; they did.
Although Hitler had opponents during this period, he ended up gaining control of Germany. Despite the fact that he convinced the German people of his political prowess, he could not convince the German intellectuals. A political opponent of his by the name of Kurt van Schleicher, who was the last Chancellor of Germany during the era of the Weimar Republic, fled the country following Hitler’s run at becoming the ultimate political figure. Hitler not only wanted the presidency, he wanted to be Fuhrer of Germany; he got what he worked for.
Before fleeing, Schleicher made a comment which did not resonate well with the Nazis, however they were able to brush it off; their marketing and propaganda put them into too much of a positive light to have anything ruin it. In derogatory terms, Schleicher called Hitler an Austrian who was a liar, he called Rohm a “pervert” and called Goebbels what he hated most (even more than being teased about his Jewish looks during childhood), a clubfoot. Needless to say, the Nazis wanted to vanish Schleicher, but never made it a priority and he seemed to vanish.