Content is still King
One thing that you will come to realize is that AdWords marketing and social media marketing all depend on one thing; content. The nature of the content that you deliver will go so far in entrusting you with the success that you are looking for. Because of this reason therefore it will be a very good idea if you are in a good position to appreciate some of the good work that you can do when you are working on either.
You have to leverage both of these methods with some good content because if you are using AdWords and you do not have relevant content, you will honestly be wasting your money and time. The same applies when you are using social media marketing. There is so much that you can do when you are using this kind of marketing. We live in a highly social world and if you can take advantage of that, you will be in a good position to enjoy the best so far. If you have good content, you will have the easiest chance of advancing your work into other avenues. You will also be able to enjoy some good traffic.
When you are thinking about the ROI however, AdWords and social media have different levels of returns. First of all with AdWords you can easily scale what you have invested and realize how much return it has brought you so far. On social media on the other hand the returns can at times be hard to quantify. The reason for this is because of the fact that the people you interact with online are qualitative as compared to the quantitative nature of AdWords.
It would therefore be very easy to conclude that AdWords provide the best ROI levels so far, but this will definitely depend on your ability to use them well. You can also craft your social media campaign in such a manner that it will be able to yield you similar returns, especially in terms of qualitative returns.
In as much as these two strategies can deliver different results, it would be an awesome idea for you if you combined both of them to have the all working for you. The reason for this is because they all go so far in delivering different levels of ROI, and it surely feels like having two committed teams working for your website.