The Strategy Behind Pepsi’s “Challenger” Brand Approach With Todd Kaplan, VP of Marketing

The Strategy Behind Pepsi's “Challenger” Brand Approach With Todd Kaplan, VP of Marketing

While in Cannes, Gary met up with the Vice President of Marketing at Pepsi, Todd Kaplan, for a great conversation. They talked about Todd’s background, Pepsi’s latest marketing tactics, how to ask for things you want and more…Enjoy!

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Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the globe. He’s a sought out public speaker, a 5-time New York Times bestselling author, and an angel investor in companies like Facebook, Twitter, Tumblr, Venmo, and Uber.

VaynerX, also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men’s lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy. Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity: Water.

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