Scott Baradell sits in to teach us how he successfully made the transition from traditional PR to digital marketing. He explains why he moved from PR to a full menu of digital services, how his processes and team structure changed to account for this transition, and why PR and digital marketing are a great fit for pairing together.
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After speaking with and getting to know a number of agency owners, it’s become clear that there’s a very specific type of education they all want. They want to learn how to scale their agency. It seems the greatest need of agency owners comes with the pains of starting, running, and growing a business. They need help with process development, sourcing, hiring, and retaining top-performing talent. They also need some help with developing a team structure that makes sense, financial planning and agency economics, navigating mergers and acquisitions, identifying new revenue streams, and a bunch of that other stuff that we could bucket under this agency operations umbrella. Now these topics are not a one size fits all type solution, right? But there’s a pool of highly qualified, remarkably knowledgeable leaders who can speak to and educate others on these topics. You, the agency owners. Coming in 2019 is a re-imagining of Agency Unfiltered. From January through June, we’ll launch new episodes bi-weekly with each episode featuring agency owners having an unfiltered conversation with me around one of those operational tactics. No fluff. No shenanigans. Just actionable agency tips from owners just like you.