Link building is one of the most important steps of SEO. Building a viable network of links allows a person to project his website in the right places and get more traffic. Moreover, good links allow a firm to improve the rankings of their website and get it to the first page of Google search results.
However, link building is not an easy process and one needs to be very careful as the wrong steps can lead to disaster. None of the webmasters want to get on the bad books of Google as the results are catastrophic and the site may plunge down to nowhere if violations are detected.
10 sure shot ways of killing your SEO:
You must have come across many articles that talk about the ways to build safe and viable links, but today we will talk about ways that you need to avoid as using them will lead to SEO suicide. The methods have been collated from the reports of a prominent SEO Services Company and also by some providers of digital marketing services.
Spun Articles: It was a very tried and tested method but the latest algorithms find the loophole and penalize the sites for doing this. Spun articles are basically the same article written countless times wherein it stops making sense. Such articles are bad faith for the company and building links using these articles is considered spamming and penalized by Google.
Spamming on Comments: This method is a sure shot attempt to kill your site. Commenting on related sites, blogs and forums is a good way to connect with people. However, people resort to software that comments automatically on blogs and leaves a link back to the website. Using such methods is spam and Google does not deal lightly with such issues.
Paid Links: Even though paid links are nothing wrong, they must be done in the correct manner. Getting paid links just to pass the PageRank is wrong and Google wants you to add a rel=’Nofollow” to your links while you use the paid links.
Links from other language sites: Getting more links from other language sites adds a red flag and you can be penalized for that. However, if the link coming is from a high quality site, then you should do just fine.
Link from hacked and porn sites: Links coming from hacked sites is a big NO. Also, unless you’re related to the adult entertainment industry, getting links from porn sites will never help you either. So make sure that you avoid these sites in order to save the reputation of your website.
Low quality directories: There are many article and blog directories that exist on the web. Most of them are low quality and does not offer any leverage whatsoever. Thus, you should stay clear from such tactics and keep your site safe.
Non Specific Links: These links are the ones that you get from the sites not related to your niche. Such links are considered bad by Google and should be avoided.
Scaled posting by Guests: Guest posting is a great way to get high quality links to your site. But scaled posting, where there is no regard for the content is not an option. Google comes hard at you if you try this and thus, it should be completely avoided to save yourself from long term ill effects.
PBN (Private Blog Networks): Google has taken a particular hostility towards PBNs and went after them hard last year. Thus, using PBNs to create links is no longer considered viable and you must avoid it for saving you trouble.
Forum Spam: Creating multiple ids on forums or using automated services to post on popular forums can be a way to gain some quick links. However, the move does not pay off in the long run and must be avoided as said by a well-known provider of Local SEO Services.