Numerous freelancers have questions about what is SEO; what is SEO copywriting; what is SEO composing. This short article explains – in detail – what this is. And, how to generate income from it as a freelance writer.
What is SEO?
SEO is an acronym for the phrase “SEO.” Search engine optimization is all about doing specific things to your site to drive more traffic to it so that you can increase online sales – and traffic.
What are a few of these “things?”.
There are lots of, but here we will discuss what it is as it applies to freelance authors. And, this implies composing text in a particular method so that web internet users (ie, internet users) can arrive at a particular website.
What is SEO As It Relates to Freelance Writers?
What freelance writers need to be concerned with is keywords. What are the keywords? Keywords are the words and phrases that web internet users type in when they look for things online.
For instance, let’s say you were interested in starting a foreclosure cleanup service. You may not know anything about it other than foreclosures are hot in the news right now and you are interested in starting this sort of company.
You log onto your favorite search engine, (eg, Google, Yahoo! MSN, and so on) and type in the keywords “foreclosure cleaning organization” or “foreclosure cleaning” or “foreclosure clean-up” or some other relevant keyword phrase.
Note: When you type words into an online search engine to find something on the internet, the words you enter are called a keyword (one word) or a keyword expression (two or more words with commas in between).
How Businesses Get to the Top of Search Engine Results.
When you type in these words and strike “ENTER”, a lot of sites appears and you start to surf (ie, click the outcomes) and begin examining the websites to see if they have the info you need.
The websites that turn up are the results that search engines like Google, Yahoo, MSN, et al think are the most relevant to the keyword phrase (aka search phrase) you typed in. A business pays a great deal of money to be amongst the very first 2 or three pages in the results that search engines return.
Why SEO Copywriters are So In Demand and How They Make Their Money.
One of the ways they get to appear in the first two or three pages of outcomes is to have pertinent text that contains the appropriate keyword phrases. And, this is where you as an SEO copywriter can make a lot of cash. You compose the text that their site requires to appear high in search engine results.
Often, the business will just provide you a bunch of keyword expressions and let you write what you want– as long as it’s a specific length (normally 300-500 words).
There are numerous independent authors – numerous thousands, if not a couple of million. BUT, only a tiny minority understand what SEO is and how to compose this kind of copy. And, this is why they’re so in demand.
SEO copywriters have a sought-after skill. And, as increasingly more businesses move bigger portions of their marketing budgets to web marketing, there is an even higher demand for their skills.
In the SearcheEngineWatch post, The SEO Copywriter: Wordsmithing the Web, William Flaiz, underscores the significance of an SEO copywriter. He writes:
” The function of the company SEO copywriter is distinct because… Suddenly, the writer needs to optimize news releases, craft short articles for social news, display social media communications, and establish wiki content … a strong SEO copywriter is versatile and efficient in internalizing a lot of new details extremely quickly. These special people have quickly become the foundation of many SEO engagements. If the material is king, then they [SEO copywriters] are the kingmakers.”.
And this is why SEO copywriters can charge a premium for their services. If you’re looking for a way to begin or optimize your income as an online freelance writer, then SEO copywriting is the method to go.
Numerous freelancers have questions about what is SEO; what is SEO copywriting; what is SEO composing. And, this is where you as an SEO copywriter can make a lot of cash. Just a small minority understand what SEO is and how to write this type of copy.” The role of the company SEO copywriter is special because … Suddenly, the writer needs to optimize press releases, craft short articles for social news, screen social network communications, and develop wiki material … a strong SEO copywriter is versatile and capable of internalizing a lot of new details exceptionally rapidly. These special individuals have quickly become the foundation of many SEO engagements.