So just what is Viral Email And Viral Marketing in general?
It’s really just a method to get your message out to a boatload of prospects by using the power of other people e.g. word of mouth. In other words the idea is to spread your message much like a real virus would spread.
Infection in this case is usually is a great thing; in this context it’s your audience becoming aware of you and your campaign.
Now the actual message can be in many formats, ranging from email to videos and everything in between. The purpose is to convince internet users who already have your information to share it to people they know, exponentially increasing the number of people who find your information.
First, let me make it very clear that I am not advocating sending spam out to millions of people.
Apart from the legalities of doing this, sending spam is not very smart, because it’s not wanted, and even if it happens to be read it’s certainly not going to spread is it? After all if it makes it past the spam folders and actually makes it into someones Inbox, it’s just going to get deleted when and if it is looked at.
Here we go with what seems the topical phrase of many articles relevant useful content is the key. Providing real value to potential future customers is your ticket to success.
So how do we get internet users to do your work for you? How do you convince them to do that? Spread your viral stuff that is.
First things first, it really needs to be something relevant and useful.
In other words it has to have perceived value. The person who has received your message has to really believe it will give value to someone else otherwise they will not spread it to anyone else.
One thing I have found in this industry is real power of partnerships. It’s a heck of a lot easier to get your message out to the masses if you have friends in the industry with large lists of their own.
Let’s say you have released a new e-Book. You currently have a mailing list of 2000 prospects who have expressed an interest or actually purchased something from you in the past.
Your info product would be of course in a related niche so you feel sure you can generate at least some interest in it from your readers so that is the first place to attack.
You will probably find that some of your list will send the offer to their work colleagues if they think it’s valuable.
Ahhh the power of word of mouth advertising, Is there any more powerful force in advertising then getting your customers telling their colleagues how cool, hip and fantastic you and your products are? This is viral email marketing in full swing.
If you can get others telling their co-workers about your info and then once they sign up and then tell their co-workers then surely you can see that it will take only a little time at all to have a fantastic response to your offer.
You’ll be needing to buy more servers for your website because the old one has blown up with massive web traffic you have received.
Take the time to learn more about viral marketing. I am sure that you will greatly benefit from taking advantage of these techniques in your internet marketing.