Instagram’s organic reach is showing some serious signs of declining. As the phenomenon becomes more and more prevalent, Gary has become very interested in pushing out content more consistently on the more emerging platforms like TikTok and LinkedIn. The key is remembering to never get one-dimensional or too comfortable on a single platform because it’s working. You should always be active on as many platforms as possible because you won’t know what will happen in the future.
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Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the globe. He’s a sought out public speaker, a 5-time New York Times bestselling author, and an angel investor in companies like Facebook, Twitter, Tumblr, Venmo, and Uber.
VaynerX, also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men’s lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy. Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity: Water.
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